The iPhone 7 certainly hasn't slipped into the world with a whimper thanks to a familiar design, headphone controversy and a price hike seemingly in the wake of Brexit.

When you look at it you’ll wonder what’s changed – it looks pretty much the same as an iPhone 6. Granted that design was good, but would any other company get away with a two-year-old look for a brand-new phone?

Get past this and the iPhone 7 delivers a unique experience among iPhones. The new features – water resistance, an incredible quad-core processor and, crucially, a 32GB starting storage capacity – are all very welcome. So is the excellent camera that’s had upgrades to actually make photos look better, rather than just a needless bump in megapixels.